FASHION + LIFESTYLE
VERSATILITY IS OUR FOREFRONT - EACH PIECE
IS DESIGNED WITH TRANSITION IN MIND
THE MOVEMENT
At DYI, we’re more than just activewear. We are a lifestyle brand: a fusion of fashion, performance, + function, tailored perfectly for any movement. Every person moves a different way, and your clothes should reflect exactly #whatmovesyou. DYI is about discovering an active lifestyle that’s unique to you. We are a mindset, a philosophy, a movement - to be the best you through health + wellness.
THE VISION
With versatility being our forefront, each piece is designed with transition in mind. Our attention to detail is superior - from the fabric and fit, right down to each stitch and seam, we’ve got you covered from head to toe. DYI should take you from studio to street + everything in between, making us your brand for any occasion.
THE SCIENCE
Our fabrics are creme de la creme of the fashion industry - hand picked for the best properties. We select each fabric with functionality in mind, and pair them with our designs to form the perfect duo: fashion + fit. At DYI, we strive to stay ahead of the game by using the newest fabric technologies. Check out our favorite fabrics here.
THE MAGIC
Right here in the heart of Houston, TX is where all the DYI magic happens. All of our pieces are designed and manufactured in house, so our team can oversee each step of every process. Keeping everything in Houston allows us to ensure product quality, superior service, and fast shipping! We are proud to be made in the USA and employ wonderfully talented people who cut, sew, print + design.
THE FOUNDER
DYI was born from the dreams + aspirations of Leslie Denby, where she followed her passion after earning her Fashion Merchandising degree from TCU + spending a short time in retail buying. Leslie had one goal in mind - that women not only look great in her pieces, but feel great in them as well. She found inspiration by the Houston Fashion scene, and plans on growing DYI in our Houston Headquarters, while producing sales nationwide.
MEET THE TEAM
JOIN THE DYI MOVEMENT
DYI is sold in over 350 stores and boutiques around the nation including Equinox, Define Body & Mind, Anthropologie, Nasty Gal and Neiman Marcus. Interested in carrying our brand in your store? Send over an email to hello@shopdyi.com + we'll discuss all the details!